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The original property potential service 



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Sell your home's potential,

not just the home


Unlock the potential of your home

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Unlock the potential of your home

The Potential etc...service works well as a starting point for a building project on your own home, whether that be an extension, refurbishment, a renovation, or even a new build.

Whether you have recently moved in, if your family situation has changed, or if you have lived there so long that you struggle to visualise how the property can be improved, I can help.

You can set me a brief for me to design to and give you ideas that unlock the potential of your home. You can take my concept design study to builder and planners for initial discussions and costings.

I also offer concept and feasibility services to developers and builders. 


Sell your home's potential,

not just the home

The best way to sell your home is by illustrating its potential to prospective buyers.


Most buyers look for potential in a property: potential to expand, to open up rooms, to bring in more light.

But many aren't able to visualise how to achieve this.


By illustrating the potential your property has to prospective buyers, I can help you attract broader interest, sell faster and maximise the sale price.


  • Concept floorplans showing the proposed changes


  • Concept floorplans showing the proposed changes

  • Coloured sketch perspective of the design


  • Bespoke design based on your brief

  • Concept floorplans showing the proposed changes


  • Bespoke design based on your brief

  • Concept floorplans showing the proposed changes

  • Coloured sketch perspective of the design

  • Design statement outlining the planning & structural implications and an initial construction budget

Staying Put
Selling Up


Potential etc... was founded in 2012 by Greg Toon, an architectural designer with 22 years experience designing within the residential and commercial sectors, including working as an Associate for an Architects Journal Top 10 architectural practice.

Greg had the idea for Potential etc... after completing a full refurbishment and extension of his tired 1960s family home, which has been featured in The Sunday Times and Real Homes magazine.

Greg has a passion for residential design and improving the nation's homes. He has worked on everything from social housing to luxury private houses. 

Greg writes architectural design features for The Sunday Times, House Beautiful and Real Homes magazines.

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“Brilliant! I think you interpreted what I was looking for perfectly and as you say gives me a good starting point. I think what you have come up with is great, thanks a lot.” 


“Wow…thank you, that's great! Really good food-for-thought. I hadn’t considered this way round of doing things at all.” 


—  Graham, Dorking

—  Micheal, Newark-upon-Trent

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